It is in the Gun-Galuut nature reserve, located 130 km east of Ulan Bator, slightly further than the renowned Terelj reserve, that the Nomads' Day Festival takes place.

Created for tourism purposes, this festival was officially recognized by the Mongolian Minister of Roads, Transport and Tourism as an annual tourism event, owing to its acquired prominence and because it is the only event showcasing Mongolian nomadic culture.

The Nomads' Day Festival unfolds over two days, on September 17 and 18, at the "Steppe Nomads" tourist camp in the Gun-Galuut reserve.

Following the opening ceremony conducted by the tourism minister and local governors, the true festivities of Nomads' Day commence—an event followed with keen interest by Mongolian and international media each year. The festival features games centered around ten nomadic customs, including loading a ger onto a cart pulled by yaks, erecting a ger, arranging furniture inside the ger and preparing milk tea before serving it to visitors, lassoing from the back of a galloping horse, catching and breaking horses, and other nomadic games. Each team consists of two men, two women, and one child aged between 6 and 10 years.

Next, it is the travelers' turn to compete. They will undertake certain of the above-mentioned challenges, allowing them to experience the daily tasks of nomadic life.

As evening falls, nomadic Mongolians engage in a competition focused on musical and artistic folklore. Each group has 15 minutes to impress the judges and win the contest, whether through throat singing "khöömii," traditional Mongolian dances, contortionism, or by playing traditional Mongolian instruments such as the morin khuur, yochin, or bishguur.

The following day features a rather distinctive beauty pageant. Couples aged 18 to 32 must perform various gender-specific traditional tasks to earn points. Another third of these points will be awarded based on their physical appearance while mounted on horseback, with points also given for the color of the horses' coats.

Then comes a mini-Naadam, the Shuvuun Saaral. Nomads will participate in the three principal games of Mongolie: horse racing, archery, and Mongolian wrestling. The race is held with six-year-old horses ridden by children, who are lighter and thus gain speed over the 20 km course. Archers, each equipped with 40 arrows, compete individually or in teams, with targets positioned 75 meters away for men and 65 meters for women.

The second evening is devoted to Mongolian gastronomy. Dishes typical of nomadic life will be prepared before the eyes of travelers, who can then savor them, accompanied by numerous beverages characteristic of the steppe.